In FASHION, WANNAHAVE on January 10, 2011 at 9:38 PM

GOLD COAST TRADING COMPANY just launched a new release of classic graphic Tees called SOWETO YOUTH ’76

Although designer Emeka Alams resides in Seattle, Africa is never far away in his collections.

This release is just an early taste before his official SS/11 release, a collaboration with none other than the The Very Best.

I like his imagery, his vision and how he translates his love for Africa in ready to wear garement and he’s just a very nice guy.

Besides that, I wear his stuff myself. No, really…!!


Interesting detail. if you flip his name EMEKA, backwards, it turns into AKEME. #powa!

Another interesting detail…if you look hard, you’ll see some OUNI in SOWETO. #yesyes




Keep an eye on this one, GCTC got cool stuff coming up….

Shop GCTC here


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